Basepath Integrates with Athliance to Streamline Compliance and NIL Operations for Athletic Departments

Published June 23, 2023 by Zoe Haugen | NIL Newstand

Basepath Integrates with Athliance to Streamline Compliance and NIL Operations for Athletic Departments

Basepath adds Athliance integration to their software for universities

GRAND RAPIDS, MI (June 2023) – Basepath, the leading Name, Image, and Likeness (NIL) operations software for collegiate athletic organizations, is launching an integration with Athliance, a trusted provider of administrative and compliance solutions for athletic departments. This integration aims to improve compliance management in athletic departments, increasing disclosure rates while removing student-athletes from the administrative process.

Basepath specializes in NIL operations for collectives and athlete financial support through Basepath Wallet. The company is now expanding its capabilities to include automated data sharing with Athliance, adding value for universities using Athliance’s NIL compliance platform.

Athliance enhances Basepath’s NIL management efficiency between athletic departments and student-athletes. In addition to a DocuSign integration that automates contracts and a Mailchimp integration that allows for seamless emails and texts to athletes, Basepath’s Athliance integration provides comprehensive compliance solutions within the platform and will allow schools to communicate directly with deal sponsors to ensure protection and mitigation for all involved in the NIL process.

“Teaming up with Basepath allows us to offer Athliance’s industry-leading services to all organizations using Basepath’s technology,” said Athliance Founder and CEO Peter Schoenthal. “Together, we aim to make student-athletes and athletic departments more effective in their approach to disclosures.”

Athliance offers a range of services that ensure institutions adhere to NCAA regulations and remain compliant with all university-specific requirements. By joining forces with Athliance, Basepath will provide athletic departments with a more holistic solution that incorporates streamlined compliance processes that allow student-athletes to maximize their NIL potential securely. Under this collaboration, schools utilizing Basepath’s technology will gain access to Athliance’s compliance services.

“We are excited to add Athliance as another incredible integration that will help Basepath deliver a comprehensive solution and address the evolving needs of athletic departments in today’s NIL landscape,” said Thomas Thomas, CEO of Basepath. “Basepath is continuing to build out product features based on market demand that will further meet the needs of any NIL organization.”

By leveraging Basepath’s platform, athletic departments can streamline the administration and tracking of NIL activities, including endorsement deals, social media campaigns and appearance agreements. With contract management, revenue tracking and compliance monitoring, the software ‘s features enable schools to view all of their student-athletes’ NIL activity in one place.



Athliance is a leading provider of administrative solutions for athletic departments, helping educational institutions navigate complex NCAA regulations and compliance requirements. With a team of experienced professionals and innovative technology, Athliance offers comprehensive services and guidance to ensure compliance and support the success of collegiate athletic programs. Founder, Peter Schoenthal, is a multifaceted individual with a deep passion for both business and sports. Alongside his entrepreneurial pursuits, he boasts a notable background in the sports industry. With a comprehensive understanding of the sports landscape, Peter has actively contributed to the development and implementation of compliance strategies in athletic programs. His unique perspective, shaped by his sports background, has positioned him as a trusted advisor in the field, enabling him to bridge the gap between compliance and operational excellence in the sports industry.


Basepath helps further operationalize and scale NIL organizations such as collectives, booster clubs, universities and sports agencies by automating deal processes for athletes and sponsors. Customers include University of South Carolina Collective Garnet Trust, University of Louisville 502Circle Collective and 502Circle Foundation, University of Minnesota Collective Dinkytown, FAU Paradise Collective and Iowa State We Will Collective. Basepath is co-founded by CEOs Thomas Thomas Jr. and Andrew Dennison. Thomas has a background in finance, innovation and strategy with an MBA from Notre Dame and an undergraduate degree from Grand Valley State University. Dennison’s drone services startup was acquired by DroneDeploy and he has a degree in Electrical Engineering from the University of Michigan. For more information about Basepath, visit or its pages on Instagram, LinkedIn, Twitter and Facebook.


Zoe Haugen

Basepath Director of Marketing