Bedford Agency and Athliance embark on Name, Image and Likeness Disclosure and Data Partnership

January 25, 2024

Partnership combines training, education, consulting with data management in the ever-changing world of Name, Image and Likeness. 

OKLAHOMA CITY, Oklahoma, Jan 25, 2024 – Bedford Agency announced today that it has entered a partnership agreement with Athliance, the leader in technological solutions for Name, Image and Likeness (NIL) compliance, to jointly offer consulting, management, and technology services to help groups and individuals navigate the ever-changing landscape of NIL. Athliance enables student-athletes to easily mitigate risks, stay updated and in compliance with regulations, and disclose NIL opportunities to universities. Bedford Agency will now include Athliance’s PointGuard solution into its turnkey offerings. PointGuard is a Name, Image, and Likeness (NIL) deal and disclosure management software developed by compliance officers. Athliance has developed tools and resources that simplify the disclosure process for student-athletes through one central and secure platform. Its software seamlessly integrates with marketplaces and collectives, making it easier for student-athletes to automatically disclose deals in the evolving NIL space at no cost.

Athliance Point Guard Solution + Bedford Agency

The collaboration of Bedford Agency and Athliance will help jointly meet the needs of Athletic Directors, Coaches, State Associations and their athletes and programs. Through turnkey solutions and systems, we will help them prepare, manage and make sense of NIL and the associated deals in a truly comprehensive way. “This collaboration marks a significant milestone in our mission to simplify compliance complexities in the evolving landscape of athletics, bringing our solutions to the high school level,” said Sean Hughes, Co-Founder, Athliance. “The Bedford Agency’s extensive network and expertise in high school sports, combined with our state-of-the-art software, will ensure that high school athletic associations have the best tools at their disposal. Together, we are committed to guiding these associations through the intricacies of NIL compliance, providing a foundation for future success and integrity in high school athletics.”

Deal Review & Details

“Together with Athliance, we can transform how State Associations, Athletic Directors, colleges, and high school coaches manage the ever changing world of NIL, including disclosures, data, education and consulting,” said Bryan Bedford, CEO, Bedford Agency & Recruit Route. “We are excited to continue to transform this industry and champion high-quality professional development, training, and systems through our education and empowerment tools, now including Athliance’s best-in-class NIL compliance technology.”

Deal Chat (Coaches, Agents, Athletes and Bedford Agency Staff)

About Bedford Agency
Bedford Agency provides actionable insight and expertise for companies, coaches, student-athletes and families navigating the world of Sports Business, College Sports Recruiting and Name, Image and Likeness process! A family-owned Christ-centered business that is uniquely positioned to offer expertise, strategic consulting, educational content and technology to transform the college recruiting process like never before. Its rich foundation includes a history around college recruiting, camps, consulting and events. In 2021 the Bedford Agency launched its first set of brands, Recruit Route, Recruit Route Elite, and Transfer Route. Earlier this year, the agency launched Teams Route, a solution intended to help high school and club coaches manage their programs and become educated on recruiting and NIL.

About Athliance
Athliance’s proprietary NIL education and opportunity management software empowers compliance departments to operate more efficiently in the new world of college athletics. Their tools and resources allow Universities to maintain current staff levels by automating the communication and workflow of every single opportunity presented to student-athletes, start-to-finish. Their solution mitigates NIL risks and protects scholarships, sponsorships, and post-season appearances. Furthermore, their real-time reporting provides valuable data and insights for marketing and recruiting purposes.

Media/Industry Analyst Relations:
Ashley Pries, 1-559-908-9559