Making Life Easier for Athletic Departments

The Premier NIL Management
and Education Platform

Our teammates


Every Team Needs A PointGuard


Why PointGuard?

With PointGuard, we offer a seamless solution that simplifies the administrative process, unifies your athletic department, and mitigates risks associated with NIL deals, while removing athletes from their administrative burden. Experience the power of streamlined communication, enhanced collaboration, and centralized organization to navigate the NIL landscape with confidence.

Athletes Don’t Need To Do Anything:

  • Remove athletes from the administrative process
  • Direct communication & disclosures with Agents, Collectives, etc.
  • Automated roster onboarding via integration with NCAA
  • One less application

Unified Athletic Department:

  • Internal athletic department chat & notes
  • Bring together Directors of NIL, Legal, Compliance, Licensing, Senior Administrators, and more
  • Enable collaboration and communication among departments
  • Simple & Smart ‘Tagging’ Notifications

PointGuard for NIL Service Providers

Easily Manage & Disclose NIL Deals For Any Athlete at Any School



Easy-to-Use software allows you to input your NIL deals, manage the data and disclose straight to Universities in order to run your NIL program efficiently, effectively and safely.



PointGuard for NIL Service Providers automates the disclosure of NIL deals on behalf of any athlete to any school nationwide, which eliminates the burden placed on your student-athlete while keeping their athletic department in the know.


PointGuard for NIL Service Providers allows family members, agencies, collectives, and any other verified representative of student-athletes manage deals and communicate directly with school administrators, ensuring quick turnaround time, organization, and compliance for all NIL deals.

Who We partner With

University Administrators
Brands & Marketing Agencies
NIL Marketplaces & Collectives

Protecting Universities Athletics Departments

Access the most intuitive & comprehensive NIL management platform on the market.
  • Opportunity Management & Disclosure Workflows

    Experience the benefits of a complete NIL disclosure management and education solution for your administration that ensures compliance for all student-athletes.

  • Advanced Education & Development Tools

    Receive videos and resources in conjunction with in-person presentations to assist student-athletes in navigating NIL safely and making money from their brand.

  • Valuable Marketing Analytics & Reports

    Access real-time reporting, data, and insights for marketing and recruiting purposes to show prospects the earning potential of playing for your school.

Protecting Student-Athletes

Manage NIL opportunities through one application.
  • Submit & Disclose Opportunities

    Athliance enables student-athletes to easily mitigate risks, stay updated and in compliance with regulations, and disclose NIL opportunities to universities.

  • Expedite Deal Approvals

    Our application streamlines the submission process for new opportunities, automates communication, and eliminates the burden placed on student-athletes, saving them valuable time.

  • Access Reports & Analytics

    Generate quick opportunity reports and provide third-party auditors with limited access to view requested athletes and opportunities while minimizing impact on your team.

  • Supporting Brands Entering the NIL Space

    Make sure your next NIL venture is risk-free & profitable.

  • Supporting NIL Marketplaces & Agents

    Leave compliance to the experts while you focus on growth.

NIL Consultation & Guidance

We help brands “play it safe” and navigate the NIL market while assisting buyers in purchasing advertising and endorsement campaigns while adhering to compliance standards.

Disclosure to Universities

We provide a framework of details that clients must disclose based on their state and the type of NIL opportunity before disclosing details of the deal to applicable universities.

Federal, State & Institution-Level Risk Assessments

We assess deal liability on a federal, state, and institutional level by providing a clear framework for state-specific disclosure details and requirements.

Add Disclosure to Your Platform With Our API

Seamlessly integrate with third-party marketplaces and allow universities to monitor opportunities while making it easier for student-athletes to manage and disclose them.

Consultation for Requirements & Recommendations

We offer expert consultation and a streamlined framework for state-specific disclosure requirements, as well as guidance on any deal requirements that are applicable to universities.

Remain Compliant With Evolving Regulations

As NIL regulations evolve, we keep universities protected and NCAA compliant and maintain staff levels by automating the communication and workflow of every single opportunity presented.

As seen On

Athliance is the trusted provider of all Classic City Collective disclosures to the UGA athletic department. Operating a collective comes with an endless amount of backend requirements. Never having to worry about the delivery or thoroughness of compliance documentation provides a security blanket allowing us to focus our efforts on revenue generation instead of administrative tasks.

Matt Hibbs
CEO | Classic City Collectives

Rollins College is thrilled to partner with Athliance. Their broad NIL knowledge, tailored to the student experience, has provided many benefits for our student athletes. The team made the implementation process easy. We are excited for the opportunity to provide such a quality NIL product for our student athletes.

Pennie Parker
Director of Athletics, Rollins College

In an area that is brand new to many departments, Athliance has provided a simple, user-friendly platform to handle Name, Image, and Likeness. Not only does Athliance assist schools in meeting the needs set forth by their State governments, but it has provided student-athletes a simple means to disclose, monitor, and track how they are utilizing their NIL. I look forward to seeing the continued growth in this area and how Athliance will continue to advance the initiatives of student-athletes and athletic departments alike!

Alex Reid
Director of Compliance, Miami University

With the brand-new national market for name, image, and likeness deals, it was important for us that we partnered with someone who understood the fast-paced business of collegiate athletics and could provide a service that maximized student-athlete benefit while maintaining flexibility and adaptability to the ever-changing landscape. We found that partner in Athliance.

Aaron Holmes
Associate Compliance Director, University of Kansas

Athliance has been a terrific partner for Georgetown Athletics as we continue to grow and build our Name, Image and Likeness endeavors to support our student-athletes. Their ability to capture what institutions, administrators and student athletes require to navigate this new landscape has been fantastic. From educational initiatives, deal management and reporting capabilities, Athliance has made the NIL space a positive for our department.

Dan Trump
Deputy Director of Athletics, Georgetown University

An End-to-End NIL Compliance Solution

Keeping Student-Athletes & Universities in the Game