‘Athliance’ Adding Integration Functionality with Third-Party NIL Marketplace Providers

July 2, 2021

Orlando, FL, July 2, 2021 – Athliance is at the forefront of compliance in the new Name, Image, Likeness world we live in.

Compliance is not as flashy or shiny as marketing in the NIL realm. Still, the harsh reality is that NIL will need to be regulated to keep the NCAA’s competitive integrity and its member institutions.  This heavy burden will fall onto the shoulders of compliance officers at universities across the country.

There will be countless opportunities for Student-Athletes that were never even dreamed of several years ago across many different platforms that all do different things. Unfortunately, compliance can’t keep up with each platform from a disclosure and monitoring standpoint, and ease of use for Student-Athletes must be prioritized to ensure details for these opportunities are easily disclosed.

This is why Athliance is proud to announce our Third-Party Integrations will enable NIL Marketplaces and “Opportunity Bringers” seamless input of opportunities through the Athliance Application. These integrations will effectively cut the time and effort required in half by the Student-Athletes and limit the workload on compliance tenfold by maintaining all opportunities within a single platform.

Athliance’s proprietary workflow easily integrates with these marketplaces to input the required data for disclosures and monitoring for a wide variety of categories.  Each category triggers a different workflow, which will tell the marketplace what information will be required to be disclosed to the university.  For example, a NIL paid appearance will trigger location and time demand requests required for disclosure.

About Athliance

Athliance has designed a proprietary NIL education and opportunity management software that empowers compliance departments to operate more efficiently in the new world of college athletics. Our tools and resources allow Universities to maintain current staff levels by automating the communication and workflow of every single opportunity presented to student-athletes, start-to-finish. Our solution mitigates NIL risks and protects scholarships, sponsorships, and post-season appearances. Furthermore, our real-time reports provide valuable data and insights for marketing and recruiting purposes.


Sean Hughes

SOURCE: Athliance

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